The subject of this diploma thesis is The Monitoring of Efficiency of a Chosen Advertising Medium. The subject of the practical part of this thesis is monitoring of efficiency of a chosen advertising medium, which is used for presentation and communication by restaurant Olivier in Ceske Budejovice. For the monitoring was chosen a new advertising medium - internet.The output of this diploma thesis is an objective evaluation of the efficiency of the used advertising medium and improvement suggestions for its further usage by the restaurant.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251800 |
| Date | January 2016 |
| Creators | HONSOVÁ, Eva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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