This Thesis deals with marketing communication. The main objective of this thesis is to propose recommendations to improve marketing communication in Bohemilk a.s.
The theoretical part describes marketing mix, marketing communication and its tools such as advertisement, sales promotions, personal selling, public relations, direct marketing and sponsoring.
The practical part deals with company presentation, analyses marketing mix and marketing communication. Then Thesis evaluates the marketing communication in the company of Bohemilk and suggests recommendations that could improve the marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262802 |
| Date | January 2017 |
| Creators | Maixnerová, Martina |
| Contributors | Štůsek, Jaromír, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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