The aim of this thesis is to analyze dependence of development of the Internet and informatic technologies with regard to the impact of financial situation of the chosen company on trade fair industry. In conlusion a correlation relating selected indicators of trends in the number of exhibitors, number of visitors to trade fairs and exhibitions, exhibition space will be used to analyze the impact of Internet development on the exhibition industry. By using factors of financial situation of the company represented by corporate performance of selected company, asset turnover, liquidity ratios, debt ratios and the development of added value will be used to analyze the impact of Internet development on the exhibiton industry. Based on analysis of the impact of information technology and Internet on the development of the exhibition industry solutions will be exploit possible opportunities for the company in the emerging information environment and eliminiate the threats associated with it.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:362976 |
| Date | January 2016 |
| Creators | Vyskočilová, Klára |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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