My thesis deals with the subject of advertising, both as a specific kind of information as well as a phenomenon within society. My focus is given to its influence on a person and the description of those mechanisms, as well as its influence. It also concerns the biological and psychological predispositions and the sensitivity of a person towards advertising. The central theme is to examine all of these special mechanisms of advertising messages within modern society. The practical part contains the elaboration and evaluation of a questionnaire and a television survey through common available channels. The records are evaluated in these given charts.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46543 |
| Date | January 2008 |
| Creators | ŽÁČKOVÁ, Radka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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