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Rizika spojená s marketingovými aktivitami / Risks Related to Marketing Activities

This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318264
Date January 2017
CreatorsChnápko, Martin
ContributorsBilená, Katarína, Mráček, Pavel
PublisherVysoké učení technické v Brně. Ústav soudního inženýrství
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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