Return to search

Návrh komunikačního mixu vybrané události / Proposal of Communication Mix of Selected Event

This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402052
Date January 2019
CreatorsBednářová, Daniela
ContributorsKoudelková,, Petra, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0016 seconds