This thesis examines the current state of the market for online Flash games. It analyzes the market trends for the last three years and compares the largest advertising systems. There is description of the licensing ways and information how portals sell the games. Result of this work is to create a marketing mix that will determine the correct product with which it is appropriate to enter the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223411 |
| Date | January 2012 |
| Creators | Bukovjan, Jiří |
| Contributors | Vala, Zdeněk, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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