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Návrh komunikačního mixu vybrané společnosti / Proposal of the Communication Mix for the Selected Company

This master’s thesis deals with the issue of the communication mix of the selected company. The author explains the terms that this issue involves and the specific company focused on its communication mix is analyzed. The thesis contains concrete suggestions and recommendations that should be a suitable supplement of the existing communication mix, and which will be also contribute to a increase awareness of the company, and due to this for increase marketability of the offered vehicles.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223564
Date January 2012
CreatorsJandová, Lenka
ContributorsMucha, Martin, Mráček, Pavel
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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