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Návrh komunikačního mixu vybraného podniku / Proposal of the Communication Mix of the Selected Company

This thesis is concerned with a proposal of communication mix for the company Forst Agro s.r.o. It explains the most important terms and principles related to the current issues of marketing in the B2B segment. Furthermore, a detailed analysis of the current state of the company is made and also a specific proposal of new communication mix is created. This should lead to the fulfilment of defined goals.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319444
Date January 2017
CreatorsDavidová, Petra
ContributorsKoudelková,, Petra, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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