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Rizika spojená s marketingovými aktivitami / Risks Related to Marketing Activities

This master’s thesis deals with problems of risk management connected to the marketing activities of Innovatrics s.r.o. The thesis contains three main parts. First part includes theoretical basics, second part is consisted of information about company, marketing activities inside the company and risks, which are connected with activities. Final part of the thesis dedicates to suggestions for risk minimization.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:401079
Date January 2019
CreatorsJirků, Edita
ContributorsHabr, Tomáš, Mráček, Pavel
PublisherVysoké učení technické v Brně. Ústav soudního inženýrství
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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