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Komunikační strategie pro firmu Ježek / Communication Strategy for Company Ježek

The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222168
Date January 2009
CreatorsUrban, Jan
ContributorsZatloukal, David, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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