A content analysis of relationship marketing conducted by the four major professional sports leagues in North America

Description

Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 41 p. Includes abstract. Includes bibliographical references (p. 37-38).

Links & Downloads

1. http://etd.wvu.edu/templates/showETD.cfm?recnum=2414

Tags

Sports Internet. Relationship marketing.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/50000005
Date	January 1900
Creators	Zundell, Adam.
Publisher	Morgantown, W. Va. : [West Virginia University Libraries],
Source Sets	OCLC
Language	English
Detected Language	English