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Previous issue date: 2006-12-14 / This work aims at presenting the techniques of Public Relations as strategies of the
organizacional relationships management through a case study of the Company Eletronuclear
Termonuclear S.A., situated at the Mombucaba, Angra dos Reis Municipality, RJ. To this
end, the public relation practices accomplished by this Company and the organization s public
expectations have been compared. Samples of the Company s workers had been interviewed,
such as the professional of Public Relations of the Center of Information of Mambucaba, the
Assessors of the Press and Communication of the Presidency, the Sector of Regional
Integration, 69 collaborators of the Company, 8 Visitors of the Center of Information of
Mambucaba, 87 people of four communities next to the Company, and 15 wives of the
organization s collaborators. The findings have suggested that the Company s communication
was perceived by the respondents as rather fragmented, and that they did not possess enough
knowledge about the Public Relations professional potential, leading them to have a limited
usage of its techniques. / Este trabalho visa apresentar as a??es de rela??es p?blicas como estrat?gia de gest?o do
relacionamento organizacional, atrav?s de estudo de caso da Empresa Eletronuclear
Termonuclear S. A, localizada em Mambucaba, no munic?pio de Angra dos Reis, R. J.. Para
isso foram confrontadas as pr?ticas de rela??es p?blicas executadas na Empresa com as
expectativas dos p?blicos da organiza??o. Como amostras, foram entrevistados o profissional
de Rela??es P?blicas do Centro de Informa??es de Mambucaba, os Assessores de Imprensa e
Comunica??o da Presid?ncia, o Setor de Integra??o Regional, 69 colaboradores da Empresa,
08 Visitantes do Centro de Informa??es de Mambucaba, 87 pessoas de 04 Comunidades
pr?ximas ? Empresa e 15 esposas de colaboradores da organiza??o. Como resultado percebeuse:
certa insatisfa??o por parte dos p?blicos da empresa; que sua comunica??o encontra-se
fracionada e que os respons?veis por esta atividade n?o possuem conhecimento suficiente do
potencial da profiss?o de Rela??es P?blicas, ocasionando utiliza??o limitada de suas
estrat?gias.
| Identifer | oai:union.ndltd.org:IBICT/oai:localhost:tede/957 |
| Date | 14 December 2006 |
| Creators | Ferreira, Salete Leone |
| Contributors | Nogueira, Antonio Carlos |
| Publisher | Universidade Federal Rural do Rio de Janeiro, Curso de P?s-Gradua??o em Gest?o e Estrat?gia em Neg?cios, UFRRJ, Brasil, Ci?ncias Sociais Aplicadas |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações da UFRRJ, instname:Universidade Federal Rural do Rio de Janeiro, instacron:UFRRJ |
| Rights | info:eu-repo/semantics/openAccess |
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