The aim of this thesis is to describe the efficiency of the company and its increase through innovative techniques, together with the description of different types of innovations. In the next step, the analysis of innovative techniques in an enterprise is presented. Author of this thesis have chosen a company XY for my work this company´s management doesn´t want its name to be used in this work. While analysing the innovation activities of the company, author focused on the e-shop, which is a significant income activity of the company. The innovation in this case is of marketing type, there is a gradual development and expansion of the e-shop as a result, the company gets into the wider public consciousness. The result of the data analysis, costs of the internet store and the generated sales, is a significant growth in the volume of orders and more than doubling sales and profit over the reporting period. The benefit of this thesis is the evaluation of important business activities and the recommendation for its further develop-ment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376116 |
| Date | January 2018 |
| Creators | KAŇKOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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