Return to search

Analýza dat ze závislých výběrů ve výzkumu trhu / Analysis of dependent samples in the market research

There are surveys carried out repeatedly on the same set of units. In connection with such research, we are talking about the dependent samples. The aim and the contribution of this diploma thesis is a summary of available methods for analyzing data from dependent samples for both continuous and discrete variables. The Czech literature has been devoted to this topic only marginally. The theoretical part is divided into two main parts for two waves and for more waves of exploration, which are further divided according to the type of reference variable. The third part is devoted to the application of the theoretical information in a market research.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19243
Date January 2008
CreatorsMašková, Jana
ContributorsPecáková, Iva, Coufalová, Petra
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0021 seconds