The aim of the diploma thesis is to analyze the use of social media and use of online reputation management tools by accommodation facilities. Information was obtained from survey among four and five star hotels situated in Prague. Moreover there is an analysis of online reputation management tools which are currently available on the market. After detailed analysis certain conclusions and recommendations are proposed to hotels to help them with effective communication on social media as well as with effective management of online reputation which is nowadays very important for potential guests who search for their accommodation online.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262203 |
| Date | January 2015 |
| Creators | Martinková, Petra |
| Contributors | Jenčková, Jiřina, Telyčková, Radka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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