Return to search

Spotřební chování na trhu s pekařskými výrobky / Consumer behavior in the market of bakery products

The aim of the diploma thesis was to determine the habits and the typical behavior of the customers in the market for the bakery assortment through a marketing research. The results of the research serve to make a proposal of the innovation of the marketing mix of the selected company. The first step for the writing of this thesis was founded in the literature related with the topic. The next step was the practical part included presentation of the selected company Adélka, Inc. following by the marketing research by the method of the personal questioning. The results of the research characterized a consumer behavior of the respondents and the differences in the behavior of the individual stores. The recommendations and innovations related to the only one instrument of the marketing mix-the product.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:187854
Date January 2015
CreatorsČMUCHOVÁ, Karolína
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0021 seconds