The aim of this thesis is to propose the communication mix for Šacberk Ski Resort. The objective of this thesis is the improvement of communication with customers and promotion of the company. Advertising campaign should make all the advantages of the company more visible. Diploma thesis evaluates current situation of the mix and proposes improvements and expansion of the advertising campaign to other regions of the Czech Republic. The new communication mix should lead to improving the current situation, gaining new customers and keeping current customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224951 |
| Date | January 2015 |
| Creators | Krejčová, Tereza |
| Contributors | Kramláčková, Agáta, Konečná, Zdeňka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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