CSR strategy is not only about unilateral spending of funds on charitable purposes. An effective CSR strategy leads to fulfillment of economic goals of the company. The aim of this thesis is to analyze the current state of CSR in company CCS, s. r. o. and suggest possible improvements, or more precisely, develop an effective and coherent CSR strategy. As a tool for creating strategy are in this thesis primarily used in-depth interviews with employees of HR and marketing teams and models of organization Byznys pro společnost. On the basis of this instruments was created a specific CSR strategy for the company CCS.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206967 |
| Date | January 2015 |
| Creators | Paseková, Markéta |
| Contributors | Olšanová, Květa, Eibanová, Katarína |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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