The goal of this paper is to evaluate the level of activities of companies that operate in the Czech market in the social area of CSR and to ascertain how the companies perceive CSR. The paper is written from an ethical point of view. On the basis of several theoretical concepts we present a design to evaluate CSR activities of the companies. This way we analyze the CSR activities of two companies in the Czech market. These two companies should represent the cream of the crop in CSR in the Czech market. Another perspective is being presented by conducting a survey among a wide group of companies in the Czech market. This survey is aimed at CSR activities of the companies and both their internal and external perception of CSR. Companies are analyzed and compared due to the size of their staff (small, medium and large), and the location of their headquarters (Czech and foreign). On the basis of these analyses we present a set of recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76233 |
| Date | January 2010 |
| Creators | Würtherle, Jiří |
| Contributors | Lhotáková, Markéta, Švábková, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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