Measuring the effectiveness of marketing effort in the convention industry a customer equity approach /

Description

Thesis (Ph. D.)--Oklahoma State University, 2007. / Vita. Includes bibliographical references.

Links & Downloads

1. http://digital.library.okstate.edu/etd/umi-okstate-2215.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/145735049
Date	January 2007
Creators	Severt, Kimberly Swinson.
Source Sets	OCLC
Language	English
Detected Language	English