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A study of the feasibility of target market expansion and recommendations on the marketing-mix of Kentucky fried chicken.

by Tang Mui-Yin Helen, Wong Man-Lai Bridget. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 185-188.

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320044
Date January 1987
ContributorsTang, Mui-Yin Helen., Wong, Man-Lai Bridget., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText
Formatprint, x, 188 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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