This dissertation engages in the development of proposals for the improvement of retail networks. The goal is to propose changes in the strategy of regional retail networks, which should lead to an increase in its competitiveness. The proposed changes are based primarily on observations of selected stores, as the accuracy and functionality of internal processes can only be inspected in the retail units, which creates value for customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223806 |
| Date | January 2013 |
| Creators | Záděrová, Šárka |
| Contributors | Škrdlík, Miloš, Bayerová, Vladimíra |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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