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Analýza privátních značek v prostředí českého retailingu / The analysis of private labels at the czech retail market

The aim of this diploma thesis is the analysis of private labels and the consumer perception of private labels. The theoretical part is focused on brands, brand management, private labels and development at the world and the czech market. The practical part deals with research private label products and research among consumers. Based on the analysis, recommendations suggest retail chains to increase the share of private labels in total sales.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:86053
Date January 2011
CreatorsKřepelová, Soňa
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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