Describing the brand wearing male consumer and his searching and evaluating behaviour in the retail environment / M. Thomas

Description

Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2009.

Links & Downloads

1. http://hdl.handle.net/10394/4208

Tags

Male consumer

Consumer behaviour

Branded clothing

Retail environment

Social identity

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nwu/oai:dspace.nwu.ac.za:10394/4208
Date	January 2008
Creators	Thomas, Minnet
Publisher	North-West University
Source Sets	South African National ETD Portal
Detected Language	English
Type	Thesis