A store's appearance and atmosphere impacts the customer's experience, feelings andwillingness to buy (Solomon et al. 2013). The lighting in the store has a great impacton the impressions that the customer gets and has the opportunity to convey differentemotions (Schielke & Leudesdorff, 2015). Should the store be perceived as exclusiveor should it be experienced as a low budget store? What is the difference between anexclusive store and a low budget store? The purpose of this study is to highlightdifferences in the lighting in exclusive clothing stores compared to the lighting in lowbudget stores. Using collected data from interviews and observations, the study willpresent what the design process looks like for a lighting designer who plans the lightingin a clothing store. It will also present how the lighting in an exclusive clothing storediffers aesthetically from the lighting in a low budget clothing store. The study will alsoshed light on how the respondents believe that the store lighting of the future will looklike. The interviewees were lighting designers with experience in store lighting.The results of the study show that the design process of all respondents is similar anddoes not differ depending on whether it is an exclusive clothing store or a low budgetclothing store. Instead, it is the amount of time and care that increases the moreexclusive the store is. Material costs and budgets also tend to be higher for exclusivestores. With the help of the answers from the interviews, a model could be developedthat demonstrates the steps taken during the design process. The observations togetherwith the interviews show that there is an aesthetic difference between exclusive clothingstores and low budget stores. What stands out is how carefully the lighting is planned,the choice of luminaires and how they adapted the lighting to the design of the room.The study provides an insight into how experienced lighting designers work with retaillighting, what their design process looks like and what they think the retail lighting ofthe future will look like. The results of the study can serve as a template for others inthe lighting industry and lighting enthusiasts. It gives an idea of what steps and pointsare important to consider when planning the lighting in a store
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-58544 |
| Date | January 2022 |
| Creators | Ternström, Silas, Gasslander, Henrik |
| Publisher | Jönköping University, JTH, Byggnadsteknik och belysningsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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