Retail marketing and sales performance: a comparison of branch and franchise effectiveness. Conceptualisation and cause-and-effect relationships.

Description

Available as part of the thesis.

Links & Downloads

1. http://hdl.handle.net/10454/5726

Tags

Retail marketing

Retail management

Sales performance

Branch effectiveness

Franchise effectiveness

Additional Fields

Identifer	oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/5726
Date	January 2012
Creators	Preuss, Christoph
Contributors	Wright, Gillian H., Harding, Nancy H.
Publisher	University of Bradford, School of Management
Source Sets	Bradford Scholars
Language	English
Detected Language	English
Type	Thesis, doctoral, DBA
Rights	<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.