Pricing strategy plays an important role in retail competitiveness. This research is a
systematic enquiry into the choice of pricing strategy by mass merchandisers, reviewing
whether everyday low pricing (EDLP) or discounting (known as high low pricing or
HLP) is more effective, and making recommendations on how pricing can be used to
support competitive advantage within the mass merchandise sector. Through
measurement of consumer perceptions and analysis of financial and transactional data,
key observations are made about the consumer response to retail pricing strategy. A
variety of managerial implications are drawn from the results and suggestions for future
research are offered.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/158 |
| Date | 11 1900 |
| Creators | Pearson, Stephen Kenneth |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
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