To turn today’s challenges and threats into fruitful opportunities, marketing organizations must move away from their traditional modus operandi of closed system approach to an open system where employees, customers, procedures, processes, vendors, and strategies are viewed interdependently. This article presents a systematic and synergistic practical framework grounded in an open system. A case study is employed to illustrate the application of the framework and to demonstrate how it can benefit organizations in attaining desirable outcomes.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-15250 |
| Date | 01 February 2003 |
| Creators | Yasin, Mahmoud M., Yavas, Ugur |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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