The aim of the diploma thesis is to suggest to the management of the newly opened hotel Boby centrum an HR plan of needs of the employees and plan of personnel activities all based on available information and processed analyzes. Partial aim is to propose measures of strategic management of the demand for hotel Boby centrum´s services. There is used available internal work studies and at the same time a quantitative survey to determine the current staffing situation at hotel Boby centrum. There is suggested an increase of employees in the sector front office, housekeeping and catering department due to staffing shortages and positive need for employees. A framework for personnel activities includes recommendations of making an inventory of work positions and related work activities, establishment of a joint enterprise system and regular meetings of staff, developing of training and evaluation system according to established norms and operational objectives and mainly adherence to the statutory working hours and paid leave of employees. After confirming of the trend of seasonality in the hotel environment, it is possible to stimulate demand by using of revenue / yield management technique which is specifically clear segmentation of hotel customers and adapting the marketing mix for their needs, flexible pricing policy and maximum capacity utilization of hotel Boby centrum according to established standards.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251275 |
| Date | January 2016 |
| Creators | Štenclová, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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