This diploma thesis deals with marketing communication topics of particular hairdresser’s and related risks. The work consists of theoretical background, problems analysis and current situation, description of the research itself and risk analysis. The analysis results are utilized to propose solutions which should lead to change of communication mix. The risk analysis is also applied on proposals of solutions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:401082 |
| Date | January 2019 |
| Creators | Ježková, Jaroslava |
| Contributors | Novák,, Petr, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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