This master´s thesis describes the suggestion of appropriate marketing strategy for an advertising agency, which intends to expand its range of services. The first part deals with theoretical bases which are used in the second part in practice. In the practical part is first analyzed the current state of advertising agencies and are subsequently suggested suitable marketing strategy for the introduction of new services.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224870 |
| Date | January 2015 |
| Creators | Packová, Klára |
| Contributors | Mráček, Pavel, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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