The goal of this thesis is to compile a strategic business plan of the company Prestar and to identify and evaluate corresponding risks. A substantial part of the turnover is generated by business activities in Russia which recently exhibits unstable development. Strategic analysis is conducted based on the findings, key risk factors are identified and an estimate of the enterprise value based on discounted cash flow is calculated. Finally the influence of the identified risk factors on the enterprise value is simulated using the Monte Carlo method. The key risk factors include wage growth rate, development of sales generated in Russia and the exchange rate.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262223 |
| Date | January 2016 |
| Creators | Bartoň, Daniel |
| Contributors | Špička, Jindřich, Vacík, Emil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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