This diploma thesis deals with the issue of risks associated with e-commerce of a company operating in the B2B market. The introductory part is devoted to a search of marketing issues, where the basics of online marketing tools and services needed for the operation of the e-shop are theoretically substantiated. Thanks to the formulation of the problem, the objectives of the work are set, which include the analysis of risks and the proposal of measures to reduce the probability of these risks. Risk analysis is performed using the FMEA method, as this method can analyze in detail the individual points in groups of problems. The final discussion presents individual proposals for measures, for which the benefits for society are given, as well as a table of estimated costs for these measures.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:414171 |
| Date | January 2020 |
| Creators | Vrbecký, Tomáš |
| Contributors | Schüller, David, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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