The aim of the thesis is to evaluate the business economics, to assess the current company strategy and to find such a strategy which will result in the overall improvement and maintenance of the position in the market while rendering the given quality of the services not only in a short period of time but also in a long-term one. Another aim was to optimize costs for a longer time horizon.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137116 |
| Date | January 2012 |
| Creators | MAXOVÁ, Gabriela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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