This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-7671 |
| Date | January 2006 |
| Creators | Hållstrand, Elisabet |
| Publisher | Linköpings universitet, Institutionen för samhälls- och välfärdsstudier, Institutionen för samhälls- och välfärdsstudier |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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