Modern construction projects are delivered in complex, fast pace environments. Stakeholders are required to participate in dynamic project settings with resource constraints, information constraints, and time constraints. To overcome gaps in knowledge, to deliver decisions quickly, and to overcome human limits in cognitive ability, decision makers typically employ heuristics, or rules of thumb to arrive at relatively quick answers. Heuristics are cognitive shortcuts that an individual employs to arrive at quick decisions (Goodwin et al., 2004). These heuristics are used in a variety of ways, ranging from using the process of elimination (elimination heuristic) to applying different cognitive weights to options based on recent experience, reputation, or familiarity (Shah and Oppenheimer, 2008). This research aims to identify heuristics present in the implementation phase of construction. By summarizing the results of two studies conducted with a Mid-Atlantic Contractor, this thesis prescribes seven heuristics commonly used by construction stakeholders. / Master of Science / Modern construction provides a difficult decision making environment for workers. Construction stakeholders often work in environments with limited time, with limited information, and with limited knowledge. Decision makers in these environments typically use mental rules of thumb (formerly known as heuristics). These rules of thumb help decisions makers arrive at quick answers and often increase efficiency. They can be used in a variety of ways. An individual may use the process of elimination to find a solution. Others may base their decision off a company, person, or object ‘s reputation. Others may only choose an option that is recognizable. Rules of thumb take many forms and are used by all people. Studying rules of thumb can benefit an industry. This has already been proven in many industries, such as insurance (Handel & Kolstad, 2015), medicine (Martin et al., 2012), and economics (Grandori, 2010). The construction industry has begun to study rules of thumb that impact early stages of the construction process, but it still lacks rules of thumb that impact the process of physical construction. This paper aims to assist the construction industry in gaining a fuller view of decision making shortcuts used by its stakeholders. By summarizing the results of two studies conducted with a Mid-Atlantic Contractor, this thesis outlines seven heuristic used by construction workers.
| Identifer | oai:union.ndltd.org:VTETD/oai:vtechworks.lib.vt.edu:10919/87089 |
| Date | 30 January 2019 |
| Creators | Sprinkle, Zachary Joseph |
| Contributors | Civil and Environmental Engineering, Shealy, Earl W., Garvin, Michael J., Iorio, Josh |
| Publisher | Virginia Tech |
| Source Sets | Virginia Tech Theses and Dissertation |
| Detected Language | English |
| Type | Thesis |
| Format | ETD, application/pdf, application/vnd.openxmlformats-officedocument.wordprocessingml.document |
| Rights | In Copyright, http://rightsstatements.org/vocab/InC/1.0/ |
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