This thesis elaborates and suggests marketing communication activities of the project Mattoni FreeRun. The activities to be used in the project are also accompanied by suggestions and improvements, which may inspire the project management to communicate ideas. The main idea of the project is to activate Mattoni FreeRun runners together with the brand, which aims to combine running and water Mattoni in one indivisible community, which will be perceived among runners and will long continue in their minds. Project Mattoni FreeRun will try to point out through selected activities mutual and almost integral connection between running and water in daily active, but also ordinary people's lives. The main thrust of the project Mattoni FreeRun is for its existence with its partners (RunCzech, Addidas) and some people, the so-called "ambassadors" to create a running community that will spread the idea between themselves and the general public.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193926 |
| Date | January 2014 |
| Creators | Kočan, Anton |
| Contributors | Postler, Milan, Miláček, Marek |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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