Facebook is being used by both Russia and Ukraine as a tool of war, for very different purposes. This demonstrates that the platform no longer serves the sole function of connecting communities together. Existing literature has recognized that social media is being used in the current Russo-Ukrainian war but has yet to conduct comparative and contrastive analyses of Russian and Ukrainian social media strategies and effects. Conducting these analyses will illustrate not only what strategies are being used, but how they can be simultaneously advantageous and disadvantageous for belligerents. By focusing on one platform, Facebook, one can not only learn why it is of crucial importance to both countries, but how the platform might be used moving forward. The findings of this paper suggest that Russian and Ukrainian tactics on Facebook are similar in at least six ways, but on the whole, they differ more than they coincide. The six coinciding tactics include funding, documentation on the ground, narrative spreading, heightening morale, name-calling, and utilization of the platform by leaders. Additionally, the effect of any given strategy varies, with some being successful, and others unsuccessful. Ultimately, these findings can serve as a resource for the national security, social media, political, legal, and academic communities.
| Identifer | oai:union.ndltd.org:ucf.edu/oai:stars.library.ucf.edu:honorstheses-2652 |
| Date | 01 January 2023 |
| Creators | Snyder, Hannah Michelle |
| Publisher | STARS |
| Source Sets | University of Central Florida |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Honors Undergraduate Theses |
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