My final work should analyze aviation industry from an economic perspective, the main theme will be differences between traditional operators and low-cost operators. The most important part is analysis of the marketing mix, where the main part of air transport are undoubtedly product and price. Result of my work will be a product portfolio that summarizes all the findings in a summary table.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85883 |
| Date | January 2011 |
| Creators | Krejčiřík, Daniel |
| Contributors | Horová, Olga, Štědroň, Bohumír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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