Master of Public Health - MPH / Television (TV), a powerful medium used by industry for marketing, increases the
popularity of certain food products and beverages. Through a range of techniques, this is done to
persuade adults and children to buy these commodities, most of which are detrimental to human
health. For instance, they are high in simple sugars, fructose corn syrup and refined carbohydrates;
engineered to contain artificial ingredients; high in macronutrients, low in micronutrients and
dietary fibre, and require less time and energy to digest. Thereby, predisposing individuals who
over-consume these foods to overweight, obesity and non-communicable diseases (NCD). These
health conditions have been implicated in the burden of disease in South Africa. As such, we must
monitor and evaluate the advertisement of these commodities on free-to-air TV channels in the
country to generate audit information
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uwc/oai:etd.uwc.ac.za:11394/7666 |
| Date | January 2019 |
| Creators | Yamoah, Daniel Awusi |
| Contributors | Mchiza, Zandile J. |
| Publisher | University of Western Cape |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Rights | University of Western Cape |
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