This thesis deals with the process and management of the joint venture project from a theoretical point of view and subsequently analyzes particular international joint venture of two automobile companies - Spanish SEAT S.A. and Czech Skoda Auto Inc. - into the Volkswagen Group. The main goal of this thesis is to answer the question why the SEAT S.A. after the integration into the Volkswagen Group did not become as successful as Skoda Auto achieved to be.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136243 |
| Date | January 2011 |
| Creators | Tomečková, Zuzana |
| Contributors | Zadražilová, Dana, Kadlecová, Petra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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