Bittersweet choice: picking the lesser of two evils for the sake of self-control.

Description

Li, Yanjie. / "July 2011." / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (p. 48-53). / Abstracts in English and Chinese. / LIST OF FIGURES --- p.VII / INTRODUCTION --- p.1 / THEORETICAL BACKGROUND --- p.3 / THE SELF-CONTROL DILEMMA AND SELF-CONTROL STRATEGES --- p.3 / JUSTIFICATION AND SELF-CONTROL --- p.5 / THE LESS ATTRACTIVE = LESS HARMFUL INTUITION --- p.7 / PR0P0SM0N DEVELOPMENT --- p.9 / OVERVIEW OF STUDIES --- p.13 / EXPERIMENT 1 --- p.14 / OBJECTIVE --- p.14 / METHOD --- p.14 / RESULTS --- p.I5 / MANIPULATION CHECK. --- p.15 / CHOCOLATE CHOICE --- p.16 / CHOCOLATE PREFERENCE --- p.17 / DISCUSSION --- p.17 / EXPERIMENT 2 --- p.19 / OBJECTIVES --- p.19 / METHOD --- p.19 / RESULTS --- p.20 / CHOICE TASK --- p.20 / DISCUSSION --- p.22 / EXPERIMENT 3 --- p.23 / OBJECTIVES --- p.23 / METHOD --- p.23 / RESULTS --- p.25 / MANIPULATION CHECK. --- p.25 / DESSERT CHOICE --- p.25 / DESSERT PREFERENCE --- p.27 / DISCUSSION --- p.29 / EXPERIMENT 4 --- p.31 / OBJECTIVES --- p.31 / METHOD --- p.31 / RESULTS --- p.33 / MANIPULATION CHECK. --- p.33 / DESSERT CHOICE --- p.33 / DESSERT PREFERENCE --- p.35 / DISCUSSION --- p.37 / GENERAL DISCUSSION --- p.40 / SUMMARY OF FINDINGS --- p.40 / THEORETICAL CONTRIBUTIONS --- p.41 / PRACTICAL IMPLICATIONS --- p.44 / LIMITATIONS AND FUTURE RESEARCH --- p.45 / REFERENCES --- p.48 / APPENDIX A --- p.54 / EXPERIMENT 1 STIMULI USED IN THE CHOCOLATE TRUFFLE CHOICE TASK --- p.54 / APPENDIX B --- p.55 / EXPERIMENT 2 STIMULI USED IN TOE CHOICE TASK --- p.55 / APPENDIX C --- p.56 / EXPERIMENT 3&4 STIMULI USED IN THE DESSERT CHOICE TASK --- p.56 / APPENDIX D --- p.57 / EXPERIMENT 3 BRIEF SELF-CONTROL MEASURE --- p.57 / APPENDIX E --- p.58 / EXPERIMENT 4 STIMULI USED IN THE LAY THEORY MANIPULATION TASK --- p.58

Links & Downloads

1. cuhk:327513
2. http://library.cuhk.edu.hk/record=b5894782
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-327513

Tags

Consumer behavior--Psychological aspects

Self-control

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_327513
Date	January 2011
Contributors	Li, Yanjie., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source Sets	The Chinese University of Hong Kong
Language	English, Chinese
Detected Language	English
Type	Text, bibliography
Format	print, 2-3, iii-vii, 58 p. : ill. ; 30 cm.
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)