The diploma thesis deals with the situation on senior tourism market. The aim of the diploma thesis is to characterize seniors on tourism market, describe the current situation in senior tourism market and define the most important characteristics of senior customer,including possible segmentation. The diploma thesis is divided into six chapters.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4585 |
| Date | January 2008 |
| Creators | Lukešová, Lenka |
| Contributors | Petrů, Zdenka, Houška, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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