This thesis deals with the decline in decrease of traffic to the website at their redesign or significant intervention into their content, in terms of optimizing websites for search engines. This issue is known acronym for SEO - Search Engine Optimization.
The search part focuses on the functioning of the search engine algorithms, factors affecting traffic to sites and their success in the search results. It also describes the appropriate procedures for the planned redesign, a significant interference with the content of sites that always leads to a decrease traffic from organic search. These procedures should eliminate a decrease in traffic to a minimum.
The practical part shows the functionality of the procedures described in the theoretical part of the work on real cases of websites of various sectors and the difficulties of those sites that have ignored these recommendations or not incorporated them correctly.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260404 |
| Date | January 2016 |
| Creators | Brůnová, Kateřina |
| Contributors | Benda, Petr, Monika , Monika |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0015 seconds