M. Tech. Business Administration / An efficient canteen that serves the needs of its employees leads to employee satisfaction and adds value to the organisation. Canteens in the service industry constantly need to re-align their service delivery and image to their client base in order to remain viable. Theoretical models have been widely used in the business environment to gauge customer satisfaction. Companies are constantly measuring service quality in an effort to improve turnover and increase their client base. The need to understand customer expectations on service quality was the key motivation behind this study. The study evaluated service quality as perceived by employees in an industrial canteen operating within the automotive sector using the five components of the service quality (SERVQUAL) model. Service delivery monitoring tools are necessary in a catering environment to enable staff and management to identify customer service areas requiring improvements. The quality of service delivery impacts on brand equity and loyalty.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1001219 |
| Date | January 2013 |
| Creators | Govender, Inba Kanabathy. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format |
Page generated in 0.0019 seconds