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Customer Satisfaction, Advertising Expenditure and Shareholder Value

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Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0624107-235620
Date24 June 2007
CreatorsChen, Wen-Yi
ContributorsDavid S. Shyu, Miao-Ling Chen, Jen-Jsung Huang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624107-235620
Rightsnot_available, Copyright information available at source archive

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