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Finanční analýza internetového obchodu / Financial analysis of an e-shop

The aim of this thesis is to create a complex financial analysis that will be useful for the decision making on the future and orientation of the company SEDNISI.CZ, s.r.o.. The theoretical part of the thesis first examines the characteristics of the furniture market and then deals with the analysis of internet use in the Czech Republic. Apart from the financial analysis itself which deals with standard ratio and syntetic indicators the thesis compares the results of the analysed company with results of the whole sector and of one of the competitors. The information gathered from the analysis of financial indicators is further used in the strategic analysis of the company that focuses on revealing the strengths and weaknesses of the company. Despite the fact that the financial and strategic analysis does not perfectly answer every question that is posed to the company it is undoubtedly very useful for evaluating the past developments, for finding problematic areas and for predicting the future of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:5248
Date January 2009
CreatorsHanáček, Kamil
ContributorsJurečka, Jan, Sieger, Martina
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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