This paper focuses on the electronic trade in the Czech Republic and on its current state. Goal of the thesis is to formulate the strategy for employing and operation of the electronic shop which would be understandable for the wide public and create a concrete proposal of the electronic shop including the strategy for the submitter. Theoretical part of the thesis focuses on defining the electronic shop as a concept. There is also an analysis of the current state in the Czech Republic there. Empirical part then formulates the strategy for implementation and operation of the electronic shop and makes a proposal of the strategy for the submitter.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222002 |
| Date | January 2009 |
| Creators | Morcinek, Petr |
| Contributors | Stoklasa, Michal, Kříž, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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