This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173801 |
| Date | January 2014 |
| Creators | MAREŠOVÁ, Věra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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